Roadshows is an innovative marketing concept which is being successfully implemented by a number of companies of different areas of interest. The concept works based on the following principle: having a unique possibility to present a product to a client directly in the environment of a client. Such socially busy locations like pedestrian areas, markets or city parks are the best choices when it comes to the integration of this marketing concept. Everyone who is passing by an attractive promoting team, presenting their products at event vehicles, will be influenced by the provided information and will perceive the main message of an advertised product. Concession stand trailers create a right spirit of an event based of their conceptual design. For sure, this concept is of a high interest to our company.
In cooperation with our distributors, we produce a Promocube and market it as an event vehicle of a special kind. These concession stand trailers, being divided into three main product categories, create a perfect symbiosis of attraction of public and practicality during the whole period of its’ use. Due to a variety of options to customize the look of every event vehicle and adapt it to every company’s need, it is possible to create a desired message that will be passed to clients.
Opened constructions provide clients with more than one targeting area of interest. This is the best way to attract passers-by, using integrated multimedia systems and having prolific sales discussions in quiet areas at the same time. By doing this, one can extend a guest’s time spent at the premises of an event vehicle. Big branding surfaces significantly enhance visibility. Despite of extensive technical features, a process of construction and deconstruction of a stand trailer is done relatively easy. When an event vehicle is put together, it has a similar superb operating performance as a normal tandem vehicle.
These concession stand trailers can perform perfectly during roadshows due to its’ flexibility and lack of restrictions. Out both partnering companies have large market shares in the area of events vehicles. For the time being, there is a number of concession stand trailers being produced by CTR. Meanwhile, several leading companies from the automotive, food, financial and cosmetics industry as Jaguar, Mercedes, KIA, Bahlsen, Maybelline or the ING-Diba enrich our portfolio by ordering events vehicles. Looking in future, we foresee a considerable growth of this segment and new customers national- and international-wise.